How it works

You apply. You don't just buy.

There's a short call, because the wrong person on a mountain ruins it for everyone. We'd rather tell you now than at 3,000 metres.

Participants preparing for a trip
01
Discover

An athlete you follow sends you here — to their page, or a specific trip.

02
Apply

About sixty seconds. Name, email, why this one. You apply for a place; you don't buy one.

03
Call

A short chat. We make sure the trip is right for you, and you for the team.

04
Join the team

A deposit holds your place. That's when you join the team and become a Loaf member.

05
Prepare

Your team space opens: meet the people you'll go with, follow a training plan, and get the kit list sorted.

06
The trip

Hard on purpose. Every plan sorted. The only thing left is the hard part.

07
Alumni

You are a member for good. Early access to that athlete's next trips.

Good questions

Is this a group tour?

No. A real athlete leads it. The group is small and picked. It's hard on purpose. You apply — you don't just buy. A tour is none of those things.

Why do I have to apply?

Because the wrong person on a mountain ruins it for everyone. The short call is how we protect the trip — for you and the team.

What's the guarantee?

We handle the plans before you arrive. The only thing left is the hard part. That bit's yours.